Afaria benefited from Wheatstone's extensive experience of channel development and management.

 

Knowing which distributors and resellers will be best positioned to represent your products and services in any particular territory is a key factor in channel recruitment.

 

Afaria Inc.

 

The Venture Capitalist firm behind this Atlanta, Georgia based start-up were looking for representation in Europe, particularly as many of their potential strategic partners were based in this territory.

 

Wheatstone consultants were retained as Directors of the company and performed the International Business Development role and successfully established a Technology Partnership with a major mobile platform vendor, several device manufacturers and two major cellular network providers.

 

Wheatstone also advised on Afaria's product strategy and helped the CTO and his team to identify new opportunities for the product.

 

Within 3 months of initial contact, Wheatstone had also secured an agreement to have the Afaria client on the firmware of a new communicating PDA from a major computing manufacturer, as well as establishing business development relationships with key mobile equipment suppliers in Europe. Initially a 6 month contract, the assignment was renewed ahead of term for a further 12 months.

 

The Afaria business has since been acquired by XcelleNet Inc, which has in turn been acquired by Sybase Inc.

 

Please contact us if you would like to discuss your company needs and ways in which we might help.


 
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