Founding Vision

Wheatstone’s founding vision had two main areas of focus. The first was to help organisations get closer to their customers through creative and appropriate use of technology, especially employing the point of presence benefits

of mobile and wireless.


Secondly Wheatstone set out to help IT suppliers and manufacturers from outside Europe to enter into the UK and European market, or for such companies to gain a European perspective on new strategies. Wheatstone Consulting has been fortunate to help a range of companies in both areas since its inception.



Wheatstone has also focussed on supporting industry initiatives, including

contributions to the Wireless and Mobile industry. Stef and Peter continue to  provide leadership with board positions in a range of organisations and companies.


Stef and Peter co-founded, and until recently were Directors of the Mobile Management Forum, a consortium of 62 government and blue chip organisations focused on driving the definition and conformance to globally agreed standards in mobile data and communications technology.


Following careers focused on general management, business development, project management and team building in the Information Technology (IT) industry, Peter George and Stef Coetzee co-founded Wheatstone Consulting. Their primary aim was to provide a centre of knowledge and support excellence for vendors and end users of computing and communications technology.



Peter George
Peter George is co-founder and a Director of Wheatstone Consulting. He has over a decade experience of  helping companies from the USA and Pacific Rim plan and execute their expansion to the UK, Europe, Middle East and Africa. Much of this effort involves managing the development of sales and distributions channels to achieve rapid and effective market presence.


Peter began his career working in a variety of industries including retail, agriculture, photography, aviation and eventually at the heart of UK Government managing high security networking, data collection, workflow and messaging projects around Whitehall. For two years he reported directly to the Office of the Secretary of State, Lord Young. Peter re-entered the private sector in the mid-eighties, joining a Business Information Service organisation to design a new data and applications architecture. During this period he also restructured the development process and introduced structured design and project management methods to the organisation.


In the early-90's Peter changed role from being a technology buyer to become a supplier and after a brief period as a business consultant was appointed General Manager of European Operations then Technology and Services Director of XcelleNet International - a business unit which achieved 300 corporate customers across the EMEA region with annual sales revenues of $13m before being acquired by Sterling Commerce in 1998. 


Between 1996 and 2006 Peter served as an Executive Board Director of the Mobile Data Association, advising on Mobile Data Applications. He is the publisher of Mobile Data News and the Mobile Data Mini Directories.



Stef Coetzee
Stef Coetzee is co-founder and a Director of Wheatstone Consulting. He has broad experience as a customer and a supplier in the value, and inherent challenges of exchanging business critical information with mobile workers and reaching out to the point of presence of on-line customers.


During the early part of his career Stef worked in organisations across a variety of industry sectors, with technical, development, operational line management and executive responsibilities, managing high security networking, on-line customer outreach, data collection, work flow and messaging systems.


Through the 1980's, as Group Director, Stef was responsible for some 200 staff across European IT Operations and Development for Dun & Bradstreet Europe. He spearheaded a systems architecture initiative to reach out to customers electronically whilst empowering internal business operations across more than a dozen national European operating companies and over 50 branch offices. This technology initiative was coupled with internal IT process re-engineering to align technology developments more closely with business strategy.


In 1992 Stef established international operations for XcelleNet Inc (then a small company that would grow to become the market leader in mobility management). Stef took the role of Vice President International and within three years International grew to 10% of corporate revenues and customers – a period of rapid growth demanding solid change management skills.


Having established the base for ongoing expansion across EMEA, in 1995 he moved to the US headquarters as Senior Vice President to head up Operations. Stef's primary focus in the USA was to reorganise how XcelleNet managed its growing customer base and to restructure and realign distribution channel partners utilising the (then) emerging capabilities of the Internet to provide greater intimacy between the company and its customers and partners. At this time Stef also led an initiative to harness web technology to deliver integrated ‘point of presence’ customer services and training to 2,000 corporate customers world-wide.


Stef returned to Europe and early in 1999 joined forces with Peter George to found Wheatstone Consulting.


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